Thursday, June 12, 2008

WaPo on Yogurt

It looks like the Washington Post is following in my footsteps and jumping on the yogurt bandwagon! Tom, I expect your field report by the end of the week!
West Coast Yogurt Trend Arrives in Dupont Circle

Wednesday, June 11, 2008; F04

Washington native Aaron Gordon was ready to come home after 10 years in Los Angeles. But the entertainment marketing executive made sure to bring a taste of the West Coast with him. Last week he opened TangySweet, a shop in Dupont Circle offering the slightly sour frozen yogurt that has surpassed even cupcakes as a cult food.

TangySweet rides the wave of several trends. The stunningly modern shop, designed by local architectural firm Kube Architecture, is eco-friendly: the floors are concrete and the tables are made of recycled acrylic (lighting inside the translucent tables slowly changes color). The yogurt is all natural, made by a Virginia farm, and at least some of the toppings -- a rotating menu of berries, kiwi, pineapple, granola, nuts and cereals including Cap'n Crunch -- are local, when possible.

The yogurt comes in three flavors: classic (sour slightly lemony), a subtle green tea and a sweeter pomegranate. The texture is slightly icier than in versions by competitors Red Mango and Pinkberry. "We aimed for something crisper and cleaner: a tangy burst followed by a clean finish," Gordon says. "That lets the toppings, especially the berries, be the star of the show."

There are three sizes: 5-ounce ($2.50), 8-ounce ($3.50) and 13-ounce ($4.50). Toppings cost 95 cents each or $2 for three. There are also smoothies, a blend of fruit and yogurt, for $4.50 to $5.50.

Gordon says he hopes to open two more stores by next summer. He is looking at locations in Penn Quarter and Columbia Heights, though no leases have been signed.

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