Tuesday, May 27, 2008

Probiotics Go Viral

Current TV, a peer-to-peer news and information network, ran this take on the marketing on yogurt on May 9, 2008. Within weeks, the story went viral. I track yogurt in the news and on the Internet through a Google Alert, and the story popped Friday, Saturday, Sunday, Monday, and Tuesday. After a friend forwarded me the story, I felt it my duty to share it with you all.

I'd like to think I'm above the fray because I haven't tried Activia (though just typing the word makes my brain sing Ac-tiv-iaaaaa like they do in their commercials) and you won't find Dannon or Yoplait in my fridge. Alas, I do wear sweats and a gray hoodie while I eat yogurt, but at least I don't have a Masters!

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